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Company Branding

Company Branding

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Company Branding, Commercial Space, Manhattan

Company Branding Through Design
S.P.A.C.E – Substantial Places Architecturally Created as Envisioned
Well planned offices,
retail stores or any other professional environment not only stick in your head as memorable, but it translates the business as smart, sophisticated and responsible. A visual impression speaks volumes without even knowing the visceral assets or philosophy of that company. A Business’s communication is your visual impression. It is the first impression and usually the last. That impression lies wholly in your S P A C E.
Visual branding reaches your audience on a basic level. It’s like a clue.
What happens when your clients visit your office space? Is your brand reinforced with a rich environment and corporate culture? Or is the image shattered by water stained ceiling tiles and rows and rows of cubicles?
Don’t be discouraged if you answered the latter. Most office spaces suffer from a brand disconnect. Modern offices are by nature nondescript and void of personality. That’s where we can help. But architectural branding goes deeper than first impressions. The effects of a branded interior design trickle down through every layer of your infrastructure. Employees feed off of the energy they’re surrounded with, matching their rhythm to the beat set by your office environment.
By identifying with your company in a personal way, they take ownership of your brand. This changes their outlook and the way they approach their work. Their enthusiasm is passed on through their productivity, their internal relationships and their customer interaction, thus bringing the client’s brand experience full circle.
Our studio approaches branding through interior architecture – S P A C E. We think beyond the business card and the letterhead and translate a business’s visceral assets into S P A C E. We take it off the paper and out of your head, and design the S P A C E that brings together the philosophy and values of your established or growing business.